Two new quotes, one from Microsoft and one from Google, to illustrate the degree to which some people are in denial about how much of quantum leap Siri has been. The first one is from Craig Mundie, Chief Research and Strategy Officer at Microsoft. Speaking with Forbes’ Eric Savitz last week at the Techonomy conference in Tucscon, Mundie shrugged off the advent of Siri as nothing more than a “Marketing” coup by Apple. According to Mundie:
You could argue that Microsoft has had a similar capability in Windows Phones for more than a year, since Windows Phone 7 was introduced.
Was there something for Microsoft to learn from the Siri phenomenon? Another shrug from Mundie: “We can learn something on the Marketing side”:
Many people were disappointed with the newest phone because it wasn’t a completely new thing, so the only thing they really had to hammer on was that feature.
And there you have it: a revolution reduced to a “feature”. Not the very first time that Microsoft completely misses the bigger picture. Let’s not forget that Microsoft did not grasp how monumental of a revolution the Internet (no less) was. Pick up the first edition of Bill Gates’ The Road Ahead and you can read this:
today’s Internet is not the information highway I imagine, although you can think of it as the beginning of the highway
But immediately after the book was written, Gates realized that the Internet was a far bigger phenomenon than he had recognized and immediately started working on a revision of the book to give the Internet a central road in his story about the road ahead. So much for being a visionary.
As for Google, here is what its Vice President of Mobile, Andy Rubin, had to say:
Your phone is a tool for communicating. You shouldn’t be communicating with the phone; you should be communicating with somebody on the other side of the phone.
This is coming from a company that has invested quite a bit in both speech recognition (the Android has had API hooks to speech recognition since 2009, something that Apple has yet to have) and natural language processing. That and the basic fact that people don’t consider their mobile devices phones any more, but personal — very personal — assistants. Astonishing! I wonder if they will maintain this line about the phone being only for people talking to people when they come out with their clone of Siri — coming to an Android near you very shortly, I am sure.